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Introducing Mass Relevance for Retail: Comprehensive Social Media Solution for Retailers to Drive Commerce Online and Offline

Comprehensive Solution Turns Social Content Into Real-Time Consumer Experiences for Mobile, Tablet, Web and Stores; Delivers Measurable Impact at All Stages of Purchase Cycle

AUSTIN, TX -- (Marketwired) -- 08/02/13 -- Mass Relevance, the technology leader in enabling social experiences, today launched Mass Relevance for Retail, a new out-of-the-box solution for retailers. This new vertical offering taps the power of the Mass Relevance platform to allow retailers to turn social content from Instagram, Twitter, Facebook, YouTube and Google+ into real-time consumer experiences that deliver measurable impact. These social experiences can be quickly, seamlessly integrated onto any digital property or surface to inspire and guide consumers along the purchase path. By bringing the most relevant social content off of social networks and into owned media properties, Mass Relevance for Retail drives results that enhance critical retail KPIs such as awareness, traffic, time on site and conversion.

"As a founding executive of Dell.com, Bazaarvoice and now Mass Relevance, I have seen digital technologies drive tremendous changes in consumer behavior and the retail industry," said Sam Decker, CEO of Mass Relevance. "The rise in content available to consumers, accelerated by social, has changed the way consumers shop and retailers sell. Now, as channels come together, we are on the cusp of the next big retail trend: bringing social content into the sales environment in new, exciting ways that engage and inspire customers."

Mass Relevance for Retail builds on Mass Relevance's deep retail pedigree and track record of success with leaders including Beauty.com, Cabela's, FinishLine, Target, Hollister, HSN, Victoria's Secret, and others. By layering social experiences directly into the commerce environment, these retailers are able to acquire customers and build brand awareness; spark relevant word of mouth to drive purchase intent; promote products and categories with social content; highlight lifestyle and seasonal content to promote products and brands; bolster brand loyalty and tap into brand ambassadors to increase product adoption and amplify messages. Representative results include:

  • Hollister increased online sales by 45% and sold through 98% of their inventory through an innovative marketing effort that merged paid Twitter promotions with Mass Relevance-powered experiences on the retailer's website.
  • Patagonia generated more than 10 million impressions with user-generated, brand relevant content.
  • Taylormade engaged consumers in a conversation around products featured during the US Open. As a result, they were ranked #1 in total new fans during the US Open and #1 in fan engagement on Facebook.

"Mass Relevance has been a great partner for social innovation," said Maggie Hatfield, OVP Emerging Media Marketing at HSN. "By utilizing Mass Relevance, we have the ability to create social conversation and drive engagement across our website where our customers research, engage and shop. Mass Relevance has helped us integrate social to drive relevancy of our product assortment and make an immediate connection between content and commerce."

Mass Relevance for Retail: Social Content to Drive Commerce
Consumers, particularly the coveted Millennial shoppers, increasingly turn to social content, not advertising, to help them decide what to buy. A phenomenal 75% percent of 18-34 year-old consumers have made purchased decisions based on social content. In addition, 90% of customers recommend brands after social interactions and brands measure a 13% higher conversion rate with social media than without. Research has also show that a 30% increase in positive Tweets is 4x more effective in driving sales versus a 30% increase in advertising.

Mass Relevance for Retail helps retailers take full advantage of the opportunity to use social content to drive commerce in every channel they operate. The solution brings together proven strategies, best practices and product innovation to deliver maximum impact out-of-the-box. Retailers can create real-time consumer engagement by aggregating, filtering, and re-displaying content from any social network to any digital property. Content can be displayed as a wide variety of interactive, highly visual experiences that encourage participation and sharing at every step in the purchase cycle:

  • Pre-Purchase: Use real-time social content to build awareness and traffic. Visualizations include a "Shop the Look" photowall that presents the brand experience and products through the eyes of the consumer.
  • Purchase: Increase awareness, time on site and conversion through social content. Mass Relevance for Retail supports easy activation of Product Picker to crowdsource fan favorite products, as well as social coupon redemption and social hubs that weave social content with editorial.
  • Post-Purchase: Turn customers into advocates who amplify brand and inspire purchase. Retailers can instantly implement diverse experiences -- product leaderboards, polls and more - to drive continued engagement and empower brand loyalists to weigh in.
  • Strategize and Report on Success: Mass Relevance for Retail goes beyond other solutions to allow retailers to explore what kind of content exists before building and displaying social media experiences. The new solution also provides insights into how conversations, photos and influencers are formulating around topics, hashtags and keywords. A robust dashboard provides metrics on how social experiences are driving engagement, content generation, and amplification.

Mass Relevance for Retail is built on the Mass Relevance platform that has delivered more than 30 billion pieces of social content to date. For more information, please visit www.massrelevance.com/retail.

About Mass Relevance
Based in Austin, Texas, Mass Relevance helps brands, media and agencies get more from their social media efforts by building social experiences into their marketing strategy. More than 300 major brands, sports teams, publishers and broadcasters trust the Mass Relevance SaaS platform to create real-time consumer engagement by aggregating, filtering, and re-displaying content from any social network to any digital property. In the past two and a half years, Mass Relevance has delivered more than 30 billion pieces of social content to multiple digital surfaces for world-class brands such as Pepsi, Campbell's, GE, Target, Walgreens and Microsoft. Mass Relevance has also supported iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenoms American Idol, X-Factor, 80 Plates and The Voice.

The company is privately held with venture capital funding. For more information, please visit the company's website at www.massrelevance.com, or view the following videos: Mass Relevance overview [vimeo.com/49057068] // Brand overview [vimeo.com/55624394] // Media overview vimeo.com/53697089] // Product Studio: [vimeo.com/29212433].

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