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YesStyle and YesAsia Partner with KCON 2013

Online retailers support Korean entertainment expo in Los Angeles, California

LOS ANGELES, Aug. 23, 2013 /PRNewswire/ -- YesStyle and YesAsia, the world's leading online retailers of Asian fashion and entertainment products, are proud to serve as partners of KCON 2013, a Korean entertainment convention to be held August 24-25 at the Los Angeles Memorial Sports Arena in California. Launched in 2012, KCON offers a comprehensive entertainment experience for fans of K-pop and K-dramas as well as all things related to hallyu, or the Korean Wave. As part of the festivities, KCON is also giving away a US$500 YesStyle shopping coupon on Mnet America's Facebook page.

Organized by Mnet America, the two-day convention includes dance, Korean culture and lifestyle workshops as well as celebrity panel discussions hosted and moderated by well-known Asian-American and American talents like Kollaboration's Paul "PK" Kim, violinist Jun Sung Ahn, artist Dumbfoundead, K-pop choreographers Aimee Lee Lucas and Ellen Kim, and more. Special autograph sessions and fan meet-ups are also included in the activities.

The event concludes with a concert on August 25 headlined by some of the biggest K-pop idols including Big Bang leader and solo artist G-Dragon, Korean-Chinese boy band EXO, multi-national girl group f(x), boy band balladeers 2AM and up-and coming group Teen Top. Other performing artists include hip-hop artists Dynamic Duo, electronic-house music artist DJ Koo, Korea's Superstar K4 finalist Yu Seung Woo, American Idol Season 11 finalist Hee Jun Han and American rapper-singer Missy Elliott.

KCON 2013 is the latest Korean-themed event supported by YesStyle and YesAsia as part of its ongoing commitment to promoting Asian talent and culture globally. Previously, YesStyle and YesAsia sponsored the 2013 Korean Film Festival in Australia (KOFFIA) (link), the 2013 CNBlue Blue Moon World Tour concert in Sydney (link) and the Korea Times Music Festival 11 (link), also held in Los Angeles.

"Mnet America is quite thrilled to forge a partnership with YesStyle and YesAsia," said Mnet America CEO Ted Kim. "Together, we can bring our audiences the best of Korean music, entertainment and fashion at KCON."

Joshua Lau, founder and CEO of YesStyle and YesAsia, also expressed his appreciation. "As the retail pioneers in online Asian entertainment and Asian fashion, we are committed to seeing Asian artists reach their full potential on the global stage by working with the right partners," he stated.

About YesStyle

YesStyle is the world's largest online Asian fashion retailer, offering a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, allows customers to browse over 300 fashion brands from Tokyo, Seoul, Taipei and Hong Kong. To serve growing customer bases around the world, YesStyle launched and in 2010, and and in 2011. Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platform for Asian designers and fashion brands to connect with international customers.

About YesAsia

Founded in 1998, is headquartered in Hong Kong with regional offices in Japan and South Korea. has carved itself a niche as a leading Internet source for a wide range of Asian entertainment products, including music, videos, anime, games, books, electronics, toys and collectibles. has a global base of over one million customers in more than 150 countries.

About KCON

KCON is the first ever large-scale convention dedicated to "All Things Hallyu." The convention was launched in 2012 to establish an annual flagship event that will improve the American K-pop and hallyu fan experience by providing a way for fans to connect with each other as well as artists and professionals in the K-pop industry.

Media Contact:

Cheryl Fuerte
Sr. Manager, Marketing & Web Dev
[email protected]


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