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TBWA\Chiat\Day Los Angeles appoints new Director of Digital Strategy

Rohit Thawani is appointed to head up Digital Strategy at TBWA's LA office

LOS ANGELES, Dec. 4, 2013 /PRNewswire/ -- TBWA\Chiat\Day LA welcomes Rohit Thawani as the head of digital strategy.

Rohit is an important addition to the Digital Arts Network (DAN) team in LA, and will work with TBWA\Chiat\Day LA and DAN LA clients including Pepsi, Nissan, adidas, Google and the Grammy's. Rohit will report to Chief Strategy Officer, Nick Barham.

Prior to joining TBWA, Rohit was a lead strategist at 72andSunny where he worked on Google Ad Arts.

Before moving out to LA, Rohit was a lifetime New Yorker. He spent three years at BBDO NY as Digital Strategy Director working with clients such as FedEx, Mars Chocolate and Lowe's Home Improvement. Rohit also worked in digital media for five years at Mediavest, where he championed creativity in the digital space and led digital efforts for Coca-Cola's strategic properties including the Super Bowl, American Idol, NASCAR, NBA, NCAA and the Olympics.

Rohit is a regular speaker at industry events including OMMA and Mobile Marketing Association (MMA). He is scheduled to lead a SXSW panel in 2014 entitled "Reddit, you're doing it wrong."

Nick Barham said: "Rohit has an obsession for technology with a grand outlook on what is possible for clients, which means he fits the DAN personality perfectly. He will bring invaluable talents to the team."   

Rohit added: "Our industry is still in its infancy, and we're on a mission for advertising to become a little more smart, human, powerful and weird. I joined TBWA and DAN because we have the vision, tools and talent to do this. I'm looking forward to working with the team and our clients to use every bit of a brand's ecosystem as a canvas to do something powerful, cultural and effective."

About TBWA Worldwide
TBWA Worldwide ( creates Disruptive Ideas expressed through Media Arts for global clients, including ABSOLUT, Accenture, adidas, Apple, Energizer, Four Seasons, GSK, Henkel, Infiniti, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank and Singapore Airlines. TBWA is ranked as a Top 10 worldwide advertising agency and was recognized by Advertising Age in 2010 as the "Best International Network of the Decade." TBWA has 274 offices in 100 countries and over 11,000 employees worldwide.

About Omnicom Group Inc.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (, a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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